On this design the contest holder wanted a logo that would appeal to both men and women, she also liked the use of negative space. In developing this logo I took much of that into consideration. I used an abstract Doberman, using a bit of color to break up the black and white. This added a bit of uniqueness and wasn't so bland. I kept the company name simple and to the point not using any unnecessary details that would be lost in the embossing process. This resulted in a logo that was ready to be wore, printed, embossed, etc.