For this design I wanted to give a more personality to the robot. To achieve this I decided to make a handwritten custom made type for the brand name and use clean sleek lines for the robot, balancing the technology/modern look of the robot with an earthy and full of life typography.

I also added a brand language, adapting the logo to a black and white format and expanding the robot's personality with more expressions that could be used for different situations and mediums (like t-shirts, tote bags, social media posts, wallpapers, etc.)

Last but not least the Robot can be used without the brand name for special occasions.