Goat whey protein for people who are funky but nice to put in their shake or to take on the go. A fun dietary supplement in really boring category. Cows are boring. Goats are cool even though they don't get much attention . So we want people to recognize and to embrace the goatfunky lifestyle. But we don't want a mean looking goat. He's gotta be nice and chill. Like a reggae-loving peaceful goat. Also, please remember: it's a regular goat, not a sheep or a mountain goat with round horns or a reindeer. Thank You!