This logo is designed just as requested: Modern, mature, and sophisticated. The font choice and style stays in capital, simple yet bold serif as in Avenir Next and evenly spaced to keep its maturity and seriousness. The strongly geometrical proportions as found on the edges and corners of the logo keep its relevancy to the IT industry as it keeps integrity of the system in place. The shape of the logo to make it look like a hybrid of shield and box visualises the protection the service provides, to backup/restore client's intellectual assets. The hard-drive stacks within the box with the shape of an 'S' makes the initial of the brand stands out more among the crowds of IT storage industries.