1. Research and Understand the Brand
Brand Identity: Understand the company’s mission, values, and unique selling points. Is the focus on wellness, organic purity, sustainable sourcing, or traditional herbal remedies?
Target Audience: Identify the ideal customer profile, which could range from eco-conscious consumers to wellness-focused individuals or alternative medicine practitioners.
Competitive Analysis: Study other herbal and wellness brands to identify common design themes, colors, and elements and look for opportunities to differentiate the new logo.