1. Research and Discovery
Understand the Brand: Conduct in-depth discussions with the company to grasp its mission, values, target audience, and key differentiators. Gather information on their core products, markets served, and brand personality (e.g., reliable, innovative, professional).
Industry Analysis: Study the medical instruments sector to see how competitors position themselves visually. Look for common themes, colors, and symbols that convey medical expertise and professionalism, which can provide inspiration while ensuring originality.
Target Audience Analysis: Identify the audience, which might include medical professionals, hospitals, and healthcare facilities. Design elements should resonate with this audience’s expectation of trust, precision, and quality.