1. Understand Brand Identity and Purpose
Company Colors and Logo: Use the company’s brand colors, fonts, and logo to ensure consistency across all marketing materials.
Target Audience: Engineering companies may target clients from various sectors, such as construction, technology, or energy. Tailor the design to appeal to that specific audience.
Key Message: Decide on the key message or tone you want to convey—such as precision, reliability, or innovation. This can influence design elements, such as fonts and layout style.