1. Research & Discovery
Understand the Brand: Gather information about the company’s mission, vision, core values, services, and target audience.
Industry Analysis: Study the engineering sector and its trends. Examine competitors’ logos to identify design elements commonly used and explore ways to stand out.
Determine Brand Personality: Identify key traits of the brand, like “innovative,” “reliable,” or “cutting-edge,” to guide the style and tone of the logo.