P-51 Blonde Ale, Sturgis Mustang Rally.
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This is a beer label I knocked out for a collaboration between the Sturgis Brewing Co. and the Sturgis Mustang Rally. The Sturgis Mustang Rally takes place on Labor Day weekend and is the second largest event in Sturgis behind the world-famous Motorcycle Rally.
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The Ford Mustang was named after the WW2 fighter plane, the P-51 Mustang. They gave me free rein on the artwork, only stating that “it should have a mustang in it”. They came up with the name at the end of the creative process. I went with the blocky stencil letters as a nod to the numbers stenciled on the fighter planes.
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