This is a label I knocked out for Sturgis Brewing Co. The second largest event in Sturgis is called the Mustang Rally. This year they went with a Palomino-inspired theme for the pale ale.

Process-wise. I always begin in pencil and paper, then I move to a raster program such as Procreate or Photoshop to do my sketching. I finally move into Adobe Illustrator to finish the graphic in vector format.