99designs
Branding for womenswear brand Paru (Winning design).
by joolsallen
Logo & brand guide contest winner
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2
Created on 99designs by Vista

With a modern minimal aesthetic, the logo design incorporated a bespoke wordmark with fluid letterforms and a pearlescent graphic dot. The brand's name Paru meaning pearl in Japanese.

The fashion label combines Kuwait fashion with Japanese inspiration and aesthetic. The colour palette inspired by the desert, and the circular symbol synonymous with Japan.

Logo & brand guide
Fashion
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