The logo concept is an amalgamation of two letters C. The meaning of the letter C itself is the initials of the brand's first name. From the combination of the two C letters, a conversation symbol is formed with a little additional ornament, of course. This conversation symbol was chosen because it is in accordance with the spirit of CSIM which aims to become a space for discussion (talk) to grow. Furthermore, from the merger between the two C letters, it becomes a hidden symbol, namely the + sign which can be interpreted as a medicine or solution as well as the field to be worked on. From these three meanings, broadly speaking, the creator wants to describe a logo that has a meaning, namely a brand which is a unit that becomes a space for discussion and growth that gives birth to goodness in the form of solutions.