When I sat down to work on this logo, I knew for sure that I would choose a light, elegant serif font. After all, what can be better associated with beauty and femininity? However, I had to think more than one day about how to put the symbolism of shoes in the inscription ... I didn't want to just add a banal women's shoe.

Therefore, after reviewing dozens of different models, I found one interesting common feature. V-neckline on the outside of the shoes (more on the photo in the carousel). So a small unobtrusive symbol with a deep meaning appears above the letter "e".