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Avoska (string bag). Logo for grocery store
by Radchuk Viktoriia
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The store is located in a small town in the Kyiv region.

Avoska(string bag) is a word that everyone associates with the warmth of home comfort, carefree childhood or youth, and fresh delicacies. I tried to convey these feelings in the logo. The main color is warm green (olive). It is he who subconsciously creates an association with the freshness and availability of products in the store. In addition, this shade looks the same on both light and dark backgrounds, so there will be no problem with printing.

Light rounded font shapes create the friendliness of the logo and the friendliness of the store staff, and the use of the manuscript of the typeface creates a feeling of something "own", native, close.

The main symbol of the logo complements its name. It resembles a mesh, similar to that of a bag.

Logo design
Food & drink
market
logo-design
shop