The design process for Urban Elegance begins with understanding the brand's essence: blending sophistication with casual style for modern men. Research focused on urban fashion trends and timeless aesthetics led to a design inspired by clean lines, minimalism, and versatility. The logo concept features a sleek monogram "UE," symbolizing unity and refinement, crafted with smooth geometric lines. A deep navy blue and gold color palette was chosen to evoke luxury and confidence. Typography is bold yet approachable, paired with a subtle cursive tagline for balance. The result is a timeless logo that reflects the brand's commitment to showcasing elegance in everyday wear.