This poster was developed for a client who owns a tattoo studio, aiming to convey the value behind the decision to get a tattoo.
To achieve this purpose, I dedicated myself to researching the historical and symbolic meaning of tattoos. From this, the concept of "Eternize" emerged, expressing the idea of making eternal that which would otherwise be ephemeral, like a memory.
Therefore, I chose the rose as a symbolic image. This flower, inherently ephemeral, creates an intriguing contrast when transformed into a tattoo, representing the permanence of something that would initially be transient.
Regarding colors and typography, I sought to reflect the company's identity, incorporating additional combinations that reinforced the concept and conveyed a sense of lightness and a relaxed approach, as requested by the client.