The customer was asking for a modern and minimal font to represent their business, inspired by the great world skincare brands, I thought of creating this elegant sans serif font with a variable weight of the thickness, in addition I added a pictogram that can be used to identify the brand in social networks and packaging

Edyn is a woman’s skincare brand focused on clean, natural, simple, and pure beauty. Our target audience are high end mothers who purchase products for their quality and cleanliness. The brand is expensive but not untouchable, we want people to come back to the nature of “Pure Beauty.” Simplicity reveals the purpose of beauty in life.