Case Study: Client is a fashion company specializing in baby clothing that is always fun and entertaining. Target audience was new moms so they wanted a fun logo with a feminine touch.

Design Concept: Cute playful baby monkey. Soft curves of the tail and heart shaped nose lend to an inviting, fun and friendly personality that young mothers could see in their children. It was a play on the saying "My little monkey". The font family paired was to push the feminine but fun feeling while also complimenting the brandmark.