"eyece" is an ecommerce company
selling jewelry. eyece is a compound word of "eyes" and "ice". It carries the idea of an eye-catching appearance because of the jewelry ("freezing eyes on the jewelry").
After designing many concepts in the early stages I found the solution in final stage of the contest! The concept is a hypnotic eye with clean elegant lines that make work a little 3d. This also happens when you buy eyece's jewelry, they hypnotize you.