99designs
Branding the Karma
by arazone
Logo & brand identity pack contest entry
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Created on 99designs by Vista

Based on the root of the karma spiral (or yin yang circle) I created a loop and colored it this way to emphasize its synergetic movement. By pulling apart the top and bottom halves of the loop the inner white circle transforms into a simplified head shape surrounded in harmony by its karma loop. I haven't added any shop related icons to keep the symbolic nature of the concept and chose a clean rounded font to communicate directly what the symbol stands for.

Logo & brand identity pack
Technology
karma
symbolism
Illustrator
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