Here are two sentences (for me) contradictory:
"We want people to smile when they see our logo."/ " Our business creates products that help solve problems associated with food, like heartburn, indigestion and upset stomach ".
Difficult to smile with such products ...
I thought to create twins, differentiated by culinary accessories (and their glasses for the cool side ...)
Their respective attitude (the hand which holds the "head covering" of other one) brings a additional touch of humor...
I wanted to keep the logo in black and white, more unusual for the concerned sector, it will catch more the eye.