Analysis: Understanding the store's goals, target audience, and key elements to be featured on the site.

Sketching: Creating sketches and conceptual drawings to explore different layouts for the site.

Visual identity: Choosing colors, typography, and graphic elements that align with the store's brand identity.

Designing: Developing a digital design, considering element placement, visual balance, and user experience.

Iteration and testing: Testing a prototype of the site with real users to identify weaknesses and make iterations and corrections.

Finalization: Based on feedback and improvements, selecting the final version of the design.

Note: This is a summary of the process, and each step may involve multiple iterations and more detailed work to achieve an optimal design for an online store.