The brand wanted more dogs'owners to write them a DM.

I chose orange for the background, because it is the best color for calls to action, as it conveys authority and urgency to do something. I illustrated three different dogs with the brand's bandanas because illustrations are able to catch the eye more than photos and work better for ads. I tried to use a more empathic copy, which makes the user feel more engaged and I have highlighted the fact that sending a message via Instagram to have more info,s is absolutely free. No stock images.