A tourism company that targets young, rich Chinese, about 20-40 years old. We will aim to take them on adventures where we go to music festivals, salsa dancing, scuba diving, and other exciting activities. We want the logo to be fun, but also classy for our wealthy clients. YOLO refers to "You Only Live Once", which is really just about living it up while we are here on this earth. And Island, well Island doesn't mean much, but we figure it sounded cool. I guess an island is a sort of an escape from one's day to day life, so you can escape and live it up with our travel company.