Winning logo design for Nuova Pasticceria Italia, you can see in the brief what client was asked for:
Our company: We are a Berlin based start-up producing high-quality and yummy desserts, according to the Italian pastry-making know-how. The founders of the company, as well the experienced pastry-chef and his team, are Italian.
Our values: product authenticity, quality, handmade style, great tastiness, traditional recipes, Italian pastry-making expertise, always the best ingredients!
Our products: a range of high-quality monoportion-desserts, ca. 100gr (e.g.: Tiramisu, Pannacotta, Cannolo Siciliano, Bunet, Cheese Cake...) made with the best selected ingredients and according to the traditional recipes of the Italian Pasticceria. The desserts are fresh (shelf life of about 3/4 days), to be eaten with a spoon directly from the jar/glass.
Our Target:
Adults 18+
Core Target: women 24-49
Tonality:
Authenticity, Quality, Tastiness, handmade Style BUT modern, with impact, young