logo design for "coeur d'alene":
a retail jewelry store in a lake resort community, specializing in the creation of custom fine jewelry.

simple and elegant with an interesting twist, this logo features a heart-shaped diamond cut (which defines the true meaning of the french word "coeur"). for an intriguing touch towards the overall clean look, a vintage logotype is added at the bottom part -- making it alive and dynamic rather than sterile and rigid.

this logo is versatile and can be applied with various techniques. it can be embossed on the surface of a white textured paper, can be placed white-on-black or black-on-white, also can be embossed with gold or rose gold ink on its bottom part as an accentuation.