In a world of constant change, identity is essential for building trust and meaningful connections.

It was a rewarding experience to engage with the Port of London Authority (PLA) brand—exploring its visual identity, from color palette and imagery to the deeper stories and values of the people behind it. The PLA stands as a quiet guardian of the River Thames, deeply rooted in the heart of London’s maritime life.

You can learn more about the PLA and its environmental work here:
http://www.pla.co.uk/Environment

https://apps.apple.com/gb/app/pla-tidal-thames-app/id1195895991?mt=8
https://play.google.com/store/apps/details?id=net.mso.plamobileapp