Style:
Clean, minimal, professional design associated with light tone and graphics to highlight the calendar software USP!

Rationale:
Hero graphic is applied in a lively way, a woman plans to add to calendar and a guy sending a calendar events through laptop. Both actions convey addevent’s business nature and give user instant idea to relate addevent with calendar management.

While tool visuals are represented with meaningful visual elements. Get started section is decorate with the hero graphic to spice up the section and remind user about addevent could solve their problem with calendar software tools.