We need a billboard with an alien/monster/robot that sais Humanz, stop paying commissions! The lower text: CASTA, the real estate agency with no commission.
Actually the text will be in Romanian: OM, NU MAI PLATI COMISION! CASTA. PRIMA AGENTIE IMOBILIARA FARA COMISION
The winner selection criteria will be:
- virality / share-ability
- brand values (maverick)
- reusability of the mascot.
The style of the billboard: outrageous, uncommon, but trustful and even cute - is this even possible? :) Casta is the rebel, revolutionary, wild child.
Voice: candid, raw, honest (Basta!)
Being a young brand, we're still figuring out our olour pallette: check the site https://casta.ro and the attached files.