I am using the crowdfunding model to put together factory direct buys of difficult or expensive products. First items would be toilet paper, masks etc. You (the reader) are literally making a factory-scale purchase, and I as your agent handle all the steps, transactions and payments along the way; taking my fee at the end from the residual balance. The 99design form is forcing me to select "Retail" as best fit, but this might better be agent, trade, import/export; as I don't "sell" to you, rather managing the factory and transportation on your behalf.