Education in Health, Wellness, and Science (mind and body). The Bachour Institute's philosophy is excellence. they would like this to be the 'designer brand' equivalent in education. their courses won't be the cheapest, but the education won't be found anywhere else. The education they deliver will go beyond what would be taught traditionally. Almost like Mindvalley or Tony Robbins. Initially targeting health professionals then expanding on to the public. Will be far-reaching and involve courses, seminars, retreats, and coaching.