This concept is inspired by the name and materials of Wolkenfeld; 'the finest fabrics in the world that feel cuddly soft'. That sense of softness is portrayed with the name in a ‘field’ of softness/clouds.
Warm soft colours give the brand a friendly and calming touch.
The logo stays away from the literal ‘sleep’ imagery. This makes the branding future proof for the future extensions (beyond sleeping products), as mentioned in the client's brief.