Clean, beautiful design that's on brand with the rest of our materials, with a quick and responsive turnaround!
Very responsive and high quality
How kcrpang started their signage journey
Who are you known as?
What industry do you think your business is most related to?
Community & Non-Profit
Tell us a bit about who you are and the people you reach
Promoting gender equality is not just in the interests of both women and men, it’s also the right thing to do. Despite increasing rhetoric, initiatives that promote gender equality remain vague and intangible for most people.
One example of gender inequality throughout society is the exclusive use of male symbols at traffic lights. Although seemingly innocuous, this symbolic disparity contributes to an ongoing unconscious bias in society that women are less equal than men. Such bias helps to build and reinforce stereotypes and ultimately influences the daily decisions that we all make.
Equal Crossings seeks to establish 1:1 male and female representation at traffic lights throughout Melbourne. By doing so, we hope to promote gender equality in a way that is immediately visible, helps to reduce unconscious gender bias, and stimulates public discussion.
In the short term, we are focusing on achieving equal representation at a number of important pedestrian crossings within Melbourne. In the long term, we aim to achieve equal representation across the state via legislative change to the Road Safety Act.
To date, we have the support of key stakeholders such as the Victorian government and VicRoads, but we now need someone to design the new female pedestrian symbols that will appear at traffic lights.
What inspires you and how do you envision the design for your business?
We want two symbols designed for our new traffic lights:
1) a red female pedestrian symbol (indicating don't walk)
2) a green female pedestrian symbol (indicating walk)
Ideally, each symbol should bear a reasonable likeness to the existing male symbols that appear in the Road Safety Act (see attached file). We don't really want anything too radical, just a female representation of the existing male symbols that will be clear and visible to pedestrians.
The successful design will initially appear on traffic lights at selected intersections around Melbourne, and will eventually be rolled out throughout the state of Victoria. Wouldn't it be great if it was your design?