Great logo idea and realization. We had a lot of pleasure to work with asrulD.
Great job designing the logo, great communication for feedback and changes.
How wday started their logo & social media pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are group training organisation which is basically a labour hire company who specialises in employing apprentices & trainees for the term of their nationally accredited qualification whereby we meet the obligations of an employer but the person is placed in another workplace. This workplace is our customer and provides our employee with a job & on-the-job training. Our employees are usually young (less than 25 years old when they start with us). Our target audience is our customers and our employees -we need customers to offer employment opportunities but we cannot meet our customers' needs if we don't have people wanting to apply for the positions. Our customers can vary from trades based business (both large and small) to service business who require either a tradesperson (eg, a hairdresser) or an administration trainee (eg, business administration, customer service). Our target employees want to 'earn while they learn' with the challenge being that trades are not seen as important as university & we want to attract those who are willing & able to succeed rather than those who think an apprenticeship is for the second best student. We have been in business 33 years & it is time we had a logo that reflects that.
What industry do you think your business is most related to?
Community & Non-Profit
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We have been in business 33 years & it is time we had a logo that reflects that. Our current logo is immature (I find it embarrassingly so) & reads as the word 'gates' when the intent was for it to read as G-TES (this represents Group Training and Employment Specialists) whereby there is a clear differentiation between G and the word TES.
The way we operate is changing rapidly as we 'modernise' our processes in order to become more professional & effective. Our mission is 'to make apprenticeships & traineeships easier & more successful for our community'. My goal is that we actually do this & we need a logo to reflect this.
I have attached our current logo but am happy to move away from it, colours & all, completely.