styleotaku needed a new logo and social media pack design and created a contest on 99designs.
A winner was selected from 532 designs submitted by 73 freelance designers.
otaku
otaku aggregates and curates trendy fashion. Our target consumer is similar to asos.com, zara.com, shopbop.com. cute, funky, quirky, edgy but independent, ambitious, happy style branding is our goal. we don't want to skew too tween or too sophisticated but more like a "cool stylish friend" type of persona with the logo.
we want to use the eyeball for the "O" to signify our "constantly searching and curating for stylish products -that is our company goal"
please see attached current logo. We would love an update to this. The font feels too "luxury". Would like some font suggestions or updates to this logo. In past contests, when the eyeball was in color it looked STRANGE so we opted for black and white because it looked the most "normal". We are open to color suggestions as well but want to make sure the eyeball does NOT LOOK CREEPY but more approachable and organic...NOT TOO CUTE either.
see attached image as starting point.