I'm manufacturing exclusive hand-made crochet creations.
Those creations are unique and made exclusively on-order based on customer requirements.
They are produced in pure natural thread (silk, cashmere, bambou...) with a high-premium product and high-premium price positionings.
Being French, I also plan to use a "French Creations" positioning.
The three main associated words to my brand are:
- exclusive / unique
- natural thread
My target audience is mostly women with an high income, looking for unique products, usually for a special gift (example: baby blanket for a birth event, shawl for a friend or family member, creations for the bride for wedding event...).
My business is exclusively online (no physical store) with worldwide delivery (main focus on Europe and South-East Asia).
My communication will be done mostly online through Instagram and selected emarket places.