What do you have in mind for the style and theme of the web page?
Modern chic, Upscale, Easy on the eye, Trendy, Premium convenience.
Full width site, no unoriginal sliders or other. large beautiful hero w/o text cluttering it. Product images displayed conveniently yet tastefully. Bootstrap 12 grid system. nav and sub nav (from attached docs) are equally important, though the main nav can be more prominent, both should be displayed.
Home page design only.
Editorial picture/ menu bar
some product images
beautiful hero banner
clean / not to cluttered
What to avoid
no dark colors, no black spacers...
So far black and white has been the direction previous designers have gone. We do not mind this being shaken up. Black and white seams to be the norm for fashion sites and we want to stand out. As a designer jewelry company, the design of the site is very important to us though as well as color balance and using colors that won't clash with our products.
We just want to stress a modern upscale look that first follows the conventions of other fashion sites and then tastefully breaks those conventions to become something on the right side of different.