How FABRYQUE started their web page design journey
Who are you known as?
FABRYQUE by imersive.com
Tell us a bit about who you are and the people you reach
Disruptive "fashion tech" company offering a new automated "made to measure garments" concept (MVP aims at offering men's business SHIRTS to start with).
Our persona is: male, tech savvy, white collar (needs business shirts), 20-40 years old.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the web page?
Logo, fonts, color codes, mood, even a first draft of the HOME PAGE will be available to the winning designer.
In words: color code made of teal, grey and white, feel has to be futuristic and minimalist / clean (we are a fashion tech concept), mood aiming at reproducing a TRON (the movie) effect but soberer with white color as the main background color. For instance, we would see a tech website like APPLE except we sell business shirts for men.
Winning designer will work on 5 pages under this contest + additional pages on a ONE TO ONE basis (with less functionalities) beyond the contest if we are happy with the work.
99designs contest =
1/ Homepage: finalization because we already have a first draft (but we are also open for brand new proposals if anything mind blowing!) - Note: we have a 15-20 secs video, we think it's best on the HP, unless other ideas, open,
2/ How it works,
3/ Purchasing Tunnel: from customization of a SHIRT (choosing the fabric and the options) all the way to the checkout (we also have a first draft),
4/ Checkout: classical checkout, simple and easy. 5/ What’s the 3D scanner for?
6/ World of FABRYQUE (explaining the DNA and manifesto),
7/ Fabrics Guide,
8/ Quality Guide,
9/ Gift Cards,
11/ Book an appointment: customer will need to book an appointment for measurements collection.
What to avoid
UI has to be futuristic but elegant at the same time. The feel has to be more "tech" than "shirt", we want to be associated with a tech company more than a fashion pure player.
1/ The winning designer will get to produce the full UI, meaning the full design mock-up.
2/ This first version of the website will be in FRENCH, so either the designer does it directly in French (the best solution) or we subsequently translate.