We need a "Hip-Hop'y" design for our e-commerce brand

Sport

We sell sweat promoting sauna vest that help people lose weight and get more motivation. The majority of our costumers are afro-americans age of 25-45. Our customers are obese people that decided to make a change. They are the outcasts and some of them are socially rejected. The branding should echo that feeling. They care about their health more they care more about their appearance. That's why we market ourself as a fitness/fashion company and not as a "health" company.

www.kewlioo.com

This is more of a design direction/branding work than a website design work. I'm after a unique visual language and then homepage needs to utilize it. The brand is rude, fashionable, sporty and young. It should appeal to "hip-hop" audience and should have a "street" vibe to it. It needs to be a brand that Kim Kardasian would love to wear. Keep in mind that since our marketing heavily relies on images, the concept needs to put images in the center and not the typography. The view should be able to see our models in a clear manner.

We start with just the home page and the about us page. Homepage: The layout and content should be taken from the Figma designs I've attached. The hero section of the homepage should be treated as some sort of a poster in terms of the brand message. The hero section and the collection's images should really show the brand's visual identity. About us page: again, we are not looking for a minimal and clean design us gym shark, but a rich colorful design. We will use dummy text from Gymshark: https://eu.gymshark.com/pages/about-us

Any design that will not have a certain "saying". Overly used patterns like those dots

Some of our assets for use: https://www.dropbox.com/sh/5dno41lnlgv0g00/AADRQJaS0FH4MNsRZz6xgq91a?dl=0

Every design category has flexible pricing for all budgets. Web page design starts at $599.