Neil was responsive from the beginning and did an excellent job. Absolutely plan on working with him again.
Great design and very responsive. Would work with again.
How mike.otterman started their web page design journey
Who are you known as?
Auschwitz Institute for Peace and Reconciliation
Tell us a bit about who you are and the people you reach
We are a genocide prevention non-profit organization. We train government officials from around the world how to identify the warning signs of genocide and mass atrocities, and what policies they can employ to stop them from occurring. Training takes place globally, but our main training program takes place in Auschwitz in Poland (hence our name).
Our target audience is government officials from around the world -- these are professional, intelligent, career-minded bureaucrats. We want to inspire them to investigate our work, tell their colleagues about it, and get involved in our training.
A second target audience is grant makers and potential donors. They need to quickly understand our work and be inspired to contribute towards our mission to build a world that prevents genocide and mass atrocities.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the web page?
The website should look very professional -- we are seeking to appeal to government officials and donors. Our work is global -- we have programs in Latin America, Africa, Europe and the USA. The website must reflect this global element. Please see the list of websites below for our intended aesthetic. In short, we want bold, crisp colors and an immersive scrolling experience. Site must be mobile-friendly as well.
The homepage must engage and educate visitors about the Auschwitz Institute, convey the importance of our work in countries around the world, and encourage visitors to donate to the organization. It should replicate the main items in our current Navigation Bar, plus incorporate a calendar for our upcoming events.
The challenge is that we have limited funds, and therefore, we do not have reams of high quality audio/video of our work, or have the ability to quickly obtain it. The most compelling material we do have at our disposal is our Profiles in Prevention series, where we interview government officials who have undertaken our training. It is through these people who we wish to tell our story. The challenge is maximizing the the preexisting text/photos from this series in order to engage and inspire others. You can see this series here:
Please incorporate these profiles into the homepage.
What to avoid
We are open to anything... within the confines of the sample websites listed. Some of our visitors have poor internet connections, so please keep this in mind (and avoid super large load times for any key elements.) And do not stray too far from the color palate of our logo.
To sum up, we would like to have a more user-friendly (and mobile-friendly) website that is easily navigable, effective at communicating AIPR’s mission and is capable of reaching our diverse audience.