The content of each page is shown on the attached wireframes (though you should feel free to reorganize the pages if you think there's a better way to do it). The details below describe the goal of each page.
HEADER: this is on each of the 5 pages listed below. See the wireframes for the header content.
HOME: features an image slider with fashion news and exclusive Social Dresswork photo shoots. Goal is to convey that we're fashion-forward and to spark interest in the site.
BROWSE: shows all the dresses uploaded to the website (displayed like pinterest). The filters at the top help you find the dress you're looking for. This is all about visual appeal - the information about the dress doesn't display until you scroll over a dress.
PROFILE: Includes a user's profile and her virtual closet of dresses. Women will check out each other's virtual closets and find their friends' profiles.
CART: When women find dresses they like, they can add it to the cart. From the cart, a user can complete a dress rental transaction.
VIEW DRESS: The dress page displays information about a single dress. Also includes a "reviews" section. Content shown in wireframe.