Rogue got their new web page design by running a design contest:
Web design for a luxury sporting product!
Check out Rogue's Web page design contest…
Entertainment & The Arts
Hi there, Corporate Box Solutions is a web-based corporate hospitality site, offering corporate suites at Australian sporting grounds for lease on a match-day basis only. So, for example, a visitor to our website might look to hire a corporate box at the Melbourne Cricket Ground (MCG) for the Boxing Day cricket match. We provide information about what is included and prices, and then allow visitors to book and pay for their corporate box. Our clients are more often male, and are typically either: 1. Australian small to medium business owners, who are typically interested in a corporate suite to entertain and impress clients, suppliers and business associates; or 2. Middle to upper-class sports fans, who consider this the ultimate luxury in watching sports, and are wealthy enough to enjoy a corporate box with friends on rare occasions, particularly for special events (a bucks night, significant birthday, etc). By far the most popular sport for our target market is AFL (Australian rules football), followed by cricket. The corporate boxes seat 12, 14, 16 or 18 people. Our products, corporate boxes, are luxury goods, and our clients may consider them somewhat of an indulgence. A corporate box can be as much about showing class and enjoying a luxury experience, as it is about the sport. We're looking for a website that reflects that.
Our primary aims for the web design are for a website that: 1. Has a slick and classy look, that reflects our product and how our typical clients view our product; and 2. Is simple to navigate and very easy for visitors to find what they're looking for. For inspiration, the look and feel of some high-end hotels, resorts and restaurants would be similar to what we're looking for here. Including stock imagery of things like close-up stock imagery of food and drinks (champagne and beer) may work well. For our business, the web design is the most important aspect, and so our logo will be designed to fit the page, rather than the other way around (that is, we don't have a logo or existing colours for you to work with).
We're looking for two page designs at this stage: the Home Page and the Prices Page. Please note that we're quite happy to provide feedback on just one page initially to ensure you're on the right track before creating two. - Home Page - The homepage needs to set the feel for the rest of the site, but also be effective at selling visitors into a corporate box. Our analysis showed that most visitors to our previous site were intrigued by the idea of hiring a corporate box, but weren’t necessarily ready-buyers. Our home page needs to "sell the dream" and convert curious customers into clients. The vast majority of past visitors were looking first for prices (55%) and information on how to hire a corporate box (30%), so these both need to be very clear on the homepage. One difficulty is that the prices are variable - depending on the sport and the match. Some visitors might be interested in a general price range (for AFL, which is the most common sport, this is typically $300 to $600 per person per match), but others are interested in a specific price for a specific match. This information doesn't need to be on the homepage, but must be easy to navigate to. What's included in the hire of a box and the dress code were the next most frequently sought pages. - Prices Page - As mentioned above, while some visitors will be looking for a general price range, others will be looking for the actual price for a specific match. The Prices Page will link directly from the home page, and will allow visitors to quickly and easily find the actual price of a corporate box for their preferred match. This is particularly important for all AFL matches in the current season, but more obscure sports, matches and events will likely be through enquiry or on a separate page. The Prices Page is specifically included in this contest because the design of this page is very important to us, but may be tricky. We're keen to ensure this page has all the information visitors will want, but doesn't look too cluttered - an example of a competitors page that we feel is too cluttered is here: http://www.corporateboxhire.com.au/afl/toyota-afl-premiership/. Ideally, we'd like visitors to be able to view and compare the prices for various games throughout the season, so they can find a lower-priced match if their preferred match is too expensive. From the Prices Page, visitors should easily be able to click through to a booking page for a particular match (ie, not just one generic booking link, but one for each match & box size, so that it can be coded to 'carry over' the data relating to which game & box size they've chosen). As above, box sizes are 12, 14, 16 and 18 person boxes. Finally, the Prices Page should include a short plug to a "Box Syndicates" section of our site. Box Syndicates is designed for clients who don't have enough people to fill a box (minimum size is 12), and allows them to pool with other small groups to hire a box together. There is separate pricing for this, but the pricing page is where many visitors realise they will need at least 12 people to hire a box - so this will be an important selling point for Box Syndicates. Finally, in terms of whole-site functionality (esp. for menus), the main pages of the website will be: the homepage, a page pitching why corporate boxes are awesome (eg, "Why a Corporate Box?"), what's included in our packages ("Inclusions"), the Prices Page, the Bookings page and Box Syndicates.
What to avoid
While hiring a corporate box is certainly about watching sports, it's important that the web design more reflects that this is a luxury good and is a form of classy entertainment. We're also conscious to avoid a cluttered look on the page - we believe in the art of simplicity.
If you have any questions about what we're looking for, any other elements of the pages requested, etc., please let me know. We're excited about seeing what ideas you've all got and will be happily providing feedback on submissions.
Every design category has flexible pricing for all budgets. Web page design starts at $599.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their web page design.
Designers across the globe delivered design magic.
Rogue collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
We held a platinum contest for a new cryptocurrency and expected a world-class design. In a field of TopLevel designers he stood head and shoulders above everyone else! Great communication, understanding of my objectives and extremely talented.
Along the way, they met lots of talented designers…
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