Description of the organization and its target audience
Something that drives you and inspires you to want to get up and go out. Something to reflect the night life to the fullest from the experience to the atmosphere. So that when you see it you get a feeling of something fresh, new and timeless to check out.
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.