Visual style
Design inspiration
Colors to explore
Other color requirements
any color that says delicious California beach inspired whiskey to drink while listening to great music.
Company
Industry
Food & Drink
Company name
CALI Distillery
Existing website
calidistillery.com
Product
Product name
Tower Eleven French Oak Finished Bourbon Whiskey
Description of the product
Tower Eleven is a smooth, dark, rich bourbon whiskey. Tower Eleven is named after a famous surfing/beach spot in crystal cove, California in Laguna Beach. We grew up playing on the sand, and riding the waves on this amazing California beach.
We are creating this whiskey in partnership with a musician/country/rock recording artist so the label can reflect whiskey themes, California beach themes and music/guitar themes.
Description of the product target audience
Tower Eleven is a 50 dollar per bottle sophisticated and delicious bourbon whiskey. It will be sold in stores, bars and online to young, music loving, social drinkers. male or female 25 to 40 years old. stylish, upscale but ready to play and have fun.
Creative vision
Style attributes
Design needs
This is a California, beach inspired music inspired label design. It should feel expensive and luxurious. Something that makes you want to take it off the shelf. The design will also have to include the key artwork pieces as their own files/elements so that we can make signs for the whiskey and so that we can make t-shirts/hats, glassware etc. with the whiskey logo or artwork.
You can include imagery of the life guard tower on the label, or turn the image, or a line drawing/frame outline of the tower into a logo or icon for the whiskey.
Label should have our palm tree logo on the back top.
The front label must say
CALI Distillery
It must include the product name
Tower Eleven
It should include the name of the musician
Brett Young
it must include the product description
French Oak Finished
Bourbon Whiskey
or
Bourbon Whiskey
Finished with French Oak
(the finished with french oak or french oak finished words have to be the same size as the words Bourbon Whiskey)
the label needs to include:
49.5%Alc/Vol
the label needs to include
750ml
the back label will need to include the government warning, a UPC code, the Star-K symbol (it can be small 1/4 inch)
the back label must say:
Produced and Bottled by CALI Distillery Gardena, CA
you can find or draw your own picture of tower eleven. you don't need to use the old black and white photo attached, it is here to show you what the tower looks like.
(i uploaded an sketch of the tower to give you an idea, but you should make your own, and not use our "cute" hand drawn sketch. we aren't artists.)
What to avoid
Dimensions
Package dimensions
we need a front label and a back label. you can make the front label as one piece or two. you can make it rectangular or you can give it an interesting shape. thr front label/label set should fit in an area 6 inches tall by 3.5 inches wide at the most. It can be smaller. the back label should be smaller than the front.
Files
Stock images
Client allowed the use of stock for this contest.
Stock images are licensed photos and vector files. Please declare stock when you submit designs so that clients can pay for licenses.
Attachments
Contest deliverables
1 x Product label
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.