StarkFiber is a fitness/sport apparel startup aiming to tap into the growing trend of fitness wear.

Brand explained:
Stark - brave, strong, smart
Fiber - a thread/fiber building the clothing structure
We aim to position the brand as the fiber of strength and intelligence required to complete the image of the modern athlete.

Target audience:
Busy professionals with active sport lifestyle. Apart from the norm for the industry to focus on purely physical/visual (rather shallow) elements, we aim to differentiate by also adding an element of intelligence to create the image of an all-round athlete, who is equally interested in his physique as well as his mind.

Logo type preferences:
-From simple to medium complexity of the elements. Complex logo designs not desired.
-Single colour preferred.