The Client not only sells sporting apparel, but also plans to support homeless street kids in the USA and Ethiopia.

Believe is a very positive & strong emotion which lead to this design based on your brief.
It has 2 parts which can be used together or equally stand apart depending on each situation it is used.
The font is a standard font but the E has been changed to give you your identity -
- rising top line for going forward / positive / striving for better as an athlete as well as helping people lives
- the negative space of the E creates a shape of a house or shelter to reflect giving help to street kids - a place of safety. The middle line of the E looks like a small space a street kid would shelter in for the night.