Portfolio
:format(webp)/99designs-contests-attachments/126/126642/attachment_126642087 "The inspiration for this label for limoncello (a traditional Italian liqueur) comes from a variety of sources that I personally enjoy, including the Italian design heritage, both traditional and futuristic, the apothecary style, and botanical scientific illustrations from the 19th century.
The result is combining these elements to create a label that dresses a bottle whose shape also pays homage to apothecary.
When the product, the label and the bottle become a single element, the result is always striking.")
:format(webp)/99designs-contests-attachments/156/156825/attachment_156825936 "Country: US
Year: 2025
Label for a special single barrel limited release wine made by the renowned winemaker Russell Bevan, the wine has arisen from a charity event to be given as a gift.
Numbered bottles")
:format(webp)/99designs-contests-attachments/152/152860/attachment_152860501 "Client: Precision Wines
Year: 2024
Market: USA
Domestic wine brand")
:format(webp)/99designs-contests-attachments/130/130513/attachment_130513249 "This is an exclusive, limited bottling of a rare wine aged in oak barrels.
The name 'Double Barrel' was inspired by we only produced two barrels (50 cases) of this wine.
Label to be print onto a wood veneer stock in digital to express the idea of a barrel in each bottle.")
:format(webp)/99designs-contests-attachments/151/151669/attachment_151669355 "Philosopher themed wine label")
:format(webp)/http://s3.amazonaws.com/projects-files/126/12660/1266060/85fea190-8288-4e40-ac64-3de5dbd2caa0.jpg "Client: Strati spirits
Segment: Spirits
Location: Canada
Year: 2022
I was asked to design the brand image and labels for a new distillery in Canada with an Italian heritage.
The primary idea was to combine some aesthetics that pay homage to both Italian design (the typographic choices) and elements from both the old and new world of spirits, while creating a cohesive system that would support future releases while maintaining the brand identity itself.
The first releases for Strati are a gin and a vodka.")
:format(webp)/99designs-contests-attachments/134/134084/attachment_134084468 "Client: Revive Distillery
Product: Vodka
Market: USA
Year: 2022
Eco-friendly label for the first brand made by byproducts.
Revive is Minnesota's first Carbon Negative distillery, and its spirits, like this vodka, are made from discarded products from the food industry.
From using by-products to sourcing sustainable and recycled packaging, we create a responsible product every step of the way. When you add it all up, we capture an estimated 0.5 lb of CO2 per bottle.
The label material is recycled paper made from sugarcane-derived products and using earth-friendly inks. Each bottle is unique thanks to the use of 100% recycled glass. The end result of the process is a 25% waste reduction during the manufacturing process.
This carbon negative vodka has been very well received and has won many awards.
Gold Medal - 91 pts
Gold Medal - Packaging and Label
Beverage Tasting Institute")
:format(webp)/99designs-contests-attachments/136/136927/attachment_136927701 "The label for this traditional Sicilian prickly pear liqueur was inspired by the ancient street signs of Sicily. An innovative and economical solution for an artisanal product from a small producer.")
:format(webp)/99designs-contests-attachments/130/130671/attachment_130671046 "Representing the rich nature of South Africa through different textures, finishes and special die cuts to elevate the tactile and visual experience and take the consumer on a walk through an imaginary safari")
:format(webp)/99designs-contests-attachments/155/155673/attachment_155673568 "Non Alcoholic Riesling wine for German market")
:format(webp)/http://s3.amazonaws.com/projects-files/150/15069/1506963/57dbfb75-a659-412c-a740-887cc1083515.jpg "And what about milk?
As an alcoholic beverage designer, it was gratifying to receive a commission to design a product that was completely different from what I usually do. We're talking about organic raw milk made in small batches on a farm in North Carolina but wanting to have the premium cues of spirits.
One of the challenges was to place the elements in a very limited area because of the shape of the bottle.
One color silkscreen printing on glass.")
:format(webp)/http://s3.amazonaws.com/projects-files/170/17078/1707805/daf7a218-4d04-4301-89b2-c80000fa3c37.jpg "Client: Idol Cider
Product: Cider Idol Reserve Series
Market: USA
Year: 2023")
About
Art Director & Graphic designer for Wine & Spirits industry specialized in Premium and Ultra Premium segments.
Focused on connecting brands with their audiences, creating innovative designs that capture each brand's unique essence.
Services include label and packaging design, brand identity development, and comprehensive visual assets.
Always seeking mindful partners for collaboration.
Available for 1-1 Projects
(GMT - 03:00)
Custom Work.
First Impressions.
Timeless Results.
Member since:
July 14, 2020
Reviews
"Best designer, very passionate & easy to communicate "
Anonymous client
reviewed about 2 hours ago
"Luciano put heart and soul into our project and it showed! We had a tricky brand design balance to strike between a very high-end product and a boots-to-the-ground approach. He understood the vision and delivered a distinctive design that hit all the no..."
Anonymous client
reviewed about 1 month ago
"We were 100% satisfied with the work of Labell. His designs, professional work and also his perfect way of executing the wished changes make him a pleasure to work with."
Anonymous client
reviewed about 2 months ago