"Something contemporary, adventurous, constructive, lucrative, clever, and vibrant!" - CH words. Billionaires are people who see everything and they can turn that into money. They also do not exhibit much in public (illustration mask and dollar that goes through the eyes). An illustration showing two people who climbing on ladders and picking fruits from the top of the tree symbolizes the pursuit of high goals. The bulb is just there to enhance the impression because it is a symbol of thinking and ideas.