I've approached the project by taking backward steps as a consumer: from listening to the podcast and having the visual in front, to scrolling through different channels and thumbnails, and even to Googleing in search of the one I need.
The result was a retro looking, radio inspired logo that highlights the artistic sense of the product by incorporating soft lichtenstein inspired themes.
I think it relieves the stress consumers may have while searching for an upgrade in their professional lives.