Southern Council is a group of executives from Southern Forestry associations. Their common goal is to promote the forestry industry in the southern United States.

Challenge

Create a brand with relevance and impact, that could represent several executive offices and be capable of creating an immediate connection with the general public.

Solution

For this client, the creative process was started and I worked on the visual identity of the brand through a basic grid, represented through simple and authentic lines translated into a symbol that facilitates individual application and connects directly to its purpose.